一些与反烟警语中的过激提法相分庭抗礼的幽默遮贴标签包括“你明天可能被公共汽车撞着”、“Relax with a cigarette”（让吸烟给你放松精神）、“Sorry, it's my last one”（对不起，这是我最后一支）、“Observe children: don't let them thieve your smokes”（看好孩童，别让他们偷你的烟）、“Smoking after a meal to increase satisfaction”（饭后一支烟，赛过活神仙）“Smoking kills, but war's more effetive ”（吸烟致死，但战争更有效）等等，有的把原来的警句作改动，如把“Smoking kills”（吸烟致死）改成了“Smoking skills”（吸烟技巧），让人忍俊不禁（如下图所示）。这些标签可以免费从互联网上下载，一些最受欢迎的网站包括：www.smokingcures.com；www.fakefags.co.uk；www.artpacks.nl等。
欧洲遮贴标文字还有： Smoking seriously calms you and others around you. Smoking makes you more attractive. Smoking can aid weight loss as part of a calorie controlled diet. Nobody likes a quitter. Live fast, die young. Your newsagent or corner shop can help you start smoking. Smoking cures cancer， plague and AIDS. Like smoking? Try drugs. Smoking makes you cool. Smoking opens doors. Smoking can help prevent unwanted pregnancies. Mix with cannabis for best results. Smoking is highly addictive, its great ——try it. Life's a drag without a fag. Stopping smoking greatly increases your risk of being a smug fat bastard. Keep doctors employed. Try smoking after sex. Many famous and sexy people smoke. Smoking...why break the habit of a lifetime? Smoking reverses the feeling of ageing. Smoking makes you charming and sophisticated. Chain smoke: it can only make you stronger. Smoke after a meal to increase satisfaction. Smoking cures stress. It's big and it's clever. Long painful deaths are in these days. Chemotherapy not included. Smoking: funding the NHS for nearly 60 years. Smoking chills! Smoking: the art of sucking and blowing. Smoking: better than not smoking. Don't like passive smoking? Try the real thing, it's much better. Smoking: Still more acceptable in public than masturbation. Smoking: you don't need to worry about a pension plan. Passive smoking: caring and sharing. 等等。 包装设计的创新和新技术已经成为现有品牌保持活力的一个关键因素，更是推出新品牌的有力宣传工具。卷烟包装的世界也因此丰富多彩，包装设计商需要继续研究新的方法，开拓新的途径，开发出既能应对新规则，又能满足产品同消费者沟通要求的新产品。为此，就要开辟新途径，引进新方法，使得卷烟包装能在规则限制的范围内维持甚至增强品牌的力度。 在欧盟，有设计师举例说，欧盟并没有限制健康警语必须放在烟盒的底部。因此，为什么不把其放在烟盒的顶部或把警语倒置呢？甚至可以把健康警语旋转90°放置。另外，为什么不对烟盒进行重新设计，把品牌名称放进一个粗体黑色框内，就像健康警语那样呢？在名为Wrapsy的产品中，德国的Jung博士开发了一种包装方案：只需利用烟盒套覆盖住健康警语就可以了。在加拿大市场上也可以找到类似的产品，该公司用带有“警告吸烟能扼杀创新精神”字样的著名人物图片的烟盒套，遮住了健康警语。该公司提供了120多种不同设计的包装，还销售一些图案并不刺激的烟盒套，如黄道十二宫图的烟盒套。除了这些现有的设计外，消费者还可以通过公司的网站向该公司提供新奇的思路。Jung博士说，自2003年10月该产品推出以来，已经售出了500万个。看到这样好的销售业绩，其他公司也开始奋力追赶，采用类似的解决方案。 也有人认为，遮盖只是一种流行趋势而已。人们遮盖卷烟盒是一种新潮，它显示了人们对法规的反应。也许消费者最终将习惯新警语，并且停止购买遮盖材料。
