烟草在线据Fuseworks报道编译　　据由地区公共卫生局提供资金的惠灵顿奥塔哥大学的研究说，接受访问的惠灵顿地区烟草零售商大多支持即将实施的取消销售点烟草产品展示的措施。

　　大多数零售商不赞同烟草业对新法规的担心，很多零售商还支持在零售环境下实施进一步的烟草控制措施。

　　《2011年无烟环境（控制与实施）修正案》于7月23日星期一开始生效。该法案要求取消商店内的烟草展示，以及其他的一些变化。这个变化意味着零售商必须确保顾客在他们的商店内看不到烟草产品。

　　首席研究员理查德·杰恩博士说：“零售商对控烟措施及其有效性的看法发生了变化。大多数人对新法规持轻松态度。有的人认为，取消烟草展示会减少吸烟，阻止青年人开始沾染吸烟，另一些人则不这么认为。另一些零售商则表示有兴趣向试图戒烟的顾客提供额外的支持。”

　　杰恩博士说：“大多数零售商要么对出售烟草犹豫不决，要么宁愿不出售烟草，但没有人对出售烟草表示出积极的态度。但大多数人认为，取消烟草展示是不可避免的事情，但他们还没有认真考虑过停止储存烟草。”

　　烟草业预言，取消烟草产品展示会导致零售商遭受经济损失、偷窃事件增加和安全等问题。不过，大多数零售商并不相信这些预言。

　　杰恩博士说：“零售商不认为在发生这些变化后安全会恶化一些或是会好一些。他们也没有预计自己会在改变烟草展示后会遭受什么经济损失。除非商店希望自己改变一下货架，否则烟草公司是会给烟草橱柜提供补偿的，当然，这些是不需要花零售商的钱的。”

　　很多零售商支持实施进一步的控烟措施。大多数零售商不反对强制性要求烟草销售者也出售贴膏、口香糖或润喉糖等尼古丁替代疗法的戒烟辅助产品的想法。一些零售商已经有尼古丁替代疗法的产品在售。很多人则支持零售商出售烟草产品要获得许可证或登记注册的想法。

　　“这些法律的修改是向政府的2025年无烟目标迈出的积极一步。发现零售商整体支持旨在达到这一目标的干预措施，这很让人鼓舞。”

　　地区公共卫生局的公共卫生医生鲁斯·理查德医生说：“在这项研究中得以确认的零售商的积极回应，给我们提供了一个与他们配合，执行无烟环境的新变革，进一步推动2025年无烟新西兰目标的伟大机遇。”

　　这项研究是在今年较早时候开展的，并对惠灵顿地区的18名零售商关于法律修改及对烟草控制的态度进行了访问。来自惠灵顿、哈特谷、卡皮蒂海岸和怀拉拉帕的大型超市、加油站、街边乳品店和小型超市的零售商接受了访问。

　　评论：

　　新西兰在控烟方面一直走在世界的前列，该国还提出了到2025年在全国实现彻底无烟的目标，并且为此推出了许多控烟措施。对于即将实施的烟草销售点展示禁令，许多零售商是支持的态度，甚至比烟草制造商的悲观预期要乐观得多，他们并不认为自己会遭受什么经济损失，并且打算出售一些戒烟辅助产品。零售商的态度如此豁达，可能是因为他们知道取消烟草展示是大势所趋，与其进行无效的抗议，不如积极配合，顺势而为。

New Zealand: Tobacco Retailer Support for New Display Laws

　　Tobacco retailers interviewed in the Wellington area mostly supported the forthcoming removal of point-of-sale tobacco product displays, according to University of Otago, Wellington research funded by Regional Public Health.

　　Most retailers do not agree with the concerns expressed by the tobacco industry about the new regulations, and many retailers also support further tobacco control measures in retail settings.

　　The Smoke-free Environments (Controls and Enforcement) Amendment Act 2011 comes into effect on Monday 23 July and requires tobacco displays to be removed from shops, along with other changes. This change means that retailers must make sure that tobacco products cannot be seen by customers in their store.

　　"Retailers had varied views on tobacco control measures and their effectiveness", says lead researcher Dr Richard Jaine. "Most were relaxed about the new regulations. Some thought the removal of tobacco displays would reduce smoking, and discourage young people from taking up smoking; others did not. Other retailers expressed interest in providing additional support to customers who are trying to quit."

　　"Most retailers were either ambivalent about selling tobacco or would rather not sell it, while none expressed positive attitudes towards selling tobacco. But most believed that it was a business imperative and they hadn't seriously considered stopping stocking tobacco," says Dr Jaine.

　　The tobacco industry has predicted that removing tobacco product displays will result in financial losses for retailers and an increase in thefts and security issues. However, most retailers did not believe these predictions.

　　"Retailers didn't consider security would be either worse or better following the changes", says Dr Jaine. "Also they didn't foresee any financial costs to themselves in changing displays. Unless the store wants to make its own changes to shelving, the tobacco companies will be providing covers for tobacco cabinets, at no cost to the retailers."

　　Many of the retailers supported further tobacco control measures. Most were not opposed to the idea of it being compulsory for tobacco sellers to also sell quit-aids like Nicotine Replacement Therapy (NRT) including patches, gums or lozenges. A few already have NRT products for sale. Many also supported the idea that retailers should be licensed or registered to sell tobacco.

　　"These law changes are a positive step towards the Government's 2025 smokefree goal, and it's encouraging to find that retailers generally support interventions aimed at achieving this goal."

　　Dr Ruth Richards, Public Health Physician at Regional Public Health says, "The positive responses of retailers identified in this research gives us a great opportunity to work with them implementing the new changes to smokefree environments, furthering the goal of Smokefree New Zealand 2025."

　　The study was conducted earlier this year and interviewed 18 retailers in the Wellington region on the law change, and their attitudes to tobacco control. Retailers from large supermarkets, petrol stations, corner dairies and superettes were selected for interviews in Wellington, Hutt Valley, Kapiti Coast and the Wairarapa. Enditem